Search Engine Optimization, SEO, is a crucial aspect of digital marketing. With SEO, internet users can easily access relevant web pages with items they are looking for. SEO involves the use of keywords in creating content for the internet. When the user types the keywords in the search bar, they get suggestions of the targeted web page as part of search results. Having an effective keyword rank tracker is essential. The tracker makes it easy for you to pick the most searched keywords for your webpage. High-ranking keywords increase the chances of internet users visiting your desired webpage.
Here are some reasons why you should focus on SEO when running a digital marketing campaign.
There are billions of webpages on the internet. This makes it almost impossible for an internet user to find your webpage if it is not optimized. Search engines such as Google have crawlers that go through website content, ranking them according to relevance and keywords. The pages are then indexed and stored in a database where they are retrieved when a user searches for a related item. Thus, an internet user finds relevant webpages within a very short time.
One of the main aims of SEO is to increase traffic on webpages. When the visibility and relevance of your webpage increase, more visitors are attracted to it. Internet users tend to click on the first five suggestions when searching for items on the internet. Therefore, if your webpages are SEO optimized, they will receive a higher number of visitors.
SEO practices, such as making your site responsive, provide visitors with a seamless experience. Improving the usability of your site encourages visitors to spend more time going through your content. A good visitor experience improves your site’s relevance and helps build a good relationship with your audience.